Documentary

Car Theft

Synopsis of the Campaign

We placed 3 decoy offers in a favorable spot on the www.auto.de homepage, a web-based used-car market. If the user chose one of the offers, he was connected directly to the vehicle profile. While he was reading the vehicle particulars, the profile image suddenly changed into a film, showing how the car was stolen. The film concluded with the question "Got the right insurance?", followed by the answer: "Make the change to VHV until November 30." By clicking on the film, the user was directly linked to a current offer of the VHV insurance company. The promotion reached over 4,200 views in just 4 days, achieving a top click rate of 8,5%. An amazing 42,4% of the users visited the client homepage as a direct result of watching our placed videos.